Will there be a search engine in the voice first world of Alexa and Siri ?
Searching has been evolving over the years, starting with message boards and forums to Google’s magical 10 first page results and now the social era of Twitter and Facebook. But what will be next, and will we search in a voice first world.
As we all know Google wasn’t the first search engine, but it was the one that won, being able to provide us with fast results that we could access without banner ads everywhere or an over-complex UI. You just had to know how to search and write computer compatible search terms to get what you wanted.
Then search developed on the web and started to understand us and get us the information we wanted fast and easily. We could now move from searching like a robot, we’ve started to ask questions rather than issue commands, and these questions have become longer. Instead of “Pizza restaurant Bournemouth” we started asking in question format “What are good Pizza restaurants in Bournemouth”, this was why the Google search bar got physically longer.
When mobile came along, we had search in our pockets, all the worlds information in our hands, no more losing at the pub quiz. Google’s simplistic style also made loading fast and straightforward. Though as mobile grew our search terms got worse, we got lazy with incorrect spelling and notputtingaspacebetweenwords.
But then Google learnt, being able to understand our mobile typed randomness and poor spelling, prioritising the result to those places nearby by using GPS. More recently we have even since Google extracting the key information from web pages and showing it directly in the search results.