Voice in cars = exponential voice adoption
In 2017 the UK passed a law making it illegal to use your phone while driving. The UK has always had strong driving laws, and rightly so, the difference with this law were the consequences. If you are caught using your phone while driving, you will get fined £200 and six points on your licence even if stopped at a red light. If you passed your test in the last two years, you would lose your licence completely.
So, you only have two options if you want to engage with the connected world when in your car, you can control music and make calls via the existing dashboard-based infotainment system or adopt voice as the primary interface.
Automakers are jumping onboard with voice now as consumers are ready, safety will be dramatically improved, and the law is forcing them too. Enterprises such as Amazon, IBM, Google and Microsoft are pushing hard on providing their platforms and services for cars and voice, with the aim of controlling the in-car experience.